Post by account_disabled on Feb 28, 2024 6:54:51 GMT
Technological innovations impact both our everyday lives and our business. If you deal with communication, you know that every year is characterized by trends that become a real must-have for company marketing. 2019 has already started several months ago. What are the most important digital trends right now? How can you apply them in your business? It's time to find out! Digital trends 2019: where are we at? 1. Influencer Marketing Why are we talking about a communication approach that has existed for years? Because in 2019 we are seeing major changes in the world of Influencer Marketing. The shift from big celebrities to micro-influencers is becoming increasingly evident, as a consequence of the need for authenticity that is often missing on social media. How can you apply this trend? People trust the opinions of other consumers more than advertising so highlight these opinions.
Micro-influencers are individuals with whom users Nigeria Phone Number can identify so choose only those who represent the ideal Buyer Persona for your product or service. Sometimes micro-influencers can simply be satisfied customers who are interviewed or leave positive reviews! 2. CHATBOTS Chatbots may not seem like anything new either. In fact, they are a tool that has existed and been used for years. But the underlying technology, Artificial Intelligence, is evolving rapidly and this has a big impact on all the things that leverage this innovation. The increase in efficiency of chatbots pushed many companies to use them in 2018 and this trend is increasing exponentially. Users are happy to interact with this tool which is always available, patient and potentially able to answer any question (if configured correctly). Thanks to chatbots, you can improve user experience on both your website and your Facebook page.
Some solutions like this are worth taking a look at! 3. Video Marketing How many times have you read articles talking about the importance of videos in marketing? Well, now you really have no excuses: smartphones have great cameras and microphones, free editing tools exist, and there are even many low-cost platforms for creating animated clips! In reality, we thought of including Video Marketing among the digital trends of 2019 for another reason. As we said, spontaneity is a strong point in communication during this period, and in fact Stories ( on Instagram or Facebook ) are particularly appreciated. And the same goes for live videos ! Streaming and live video are becoming increasingly important due to their spontaneous nature and the possibility of interacting with viewers in real time . This trend works particularly well combined with Influencer Marketing but you can also apply it personally, to help people connect with your business. These three digital trends of 2019 can improve your company's communication.
Micro-influencers are individuals with whom users Nigeria Phone Number can identify so choose only those who represent the ideal Buyer Persona for your product or service. Sometimes micro-influencers can simply be satisfied customers who are interviewed or leave positive reviews! 2. CHATBOTS Chatbots may not seem like anything new either. In fact, they are a tool that has existed and been used for years. But the underlying technology, Artificial Intelligence, is evolving rapidly and this has a big impact on all the things that leverage this innovation. The increase in efficiency of chatbots pushed many companies to use them in 2018 and this trend is increasing exponentially. Users are happy to interact with this tool which is always available, patient and potentially able to answer any question (if configured correctly). Thanks to chatbots, you can improve user experience on both your website and your Facebook page.
Some solutions like this are worth taking a look at! 3. Video Marketing How many times have you read articles talking about the importance of videos in marketing? Well, now you really have no excuses: smartphones have great cameras and microphones, free editing tools exist, and there are even many low-cost platforms for creating animated clips! In reality, we thought of including Video Marketing among the digital trends of 2019 for another reason. As we said, spontaneity is a strong point in communication during this period, and in fact Stories ( on Instagram or Facebook ) are particularly appreciated. And the same goes for live videos ! Streaming and live video are becoming increasingly important due to their spontaneous nature and the possibility of interacting with viewers in real time . This trend works particularly well combined with Influencer Marketing but you can also apply it personally, to help people connect with your business. These three digital trends of 2019 can improve your company's communication.